What Does the Rebrand Mean for You?
You might’ve spotted our new look. Maybe you’ve noticed a new name popping up in your inbox. And if you’ve been with us for a while, you’re wondering what this accountancy rebrand actually means for your accounts?
The short answer? Even more support, and zero stress.
But let’s break it down properly…
Who (and what) is Infinity Accounting?
Infinity Accounting is the result of two well-respected local firms, Direct Peak Accountants and Cedar House Accounting, coming together to create something bigger, better, and built for the future.
Led by Aimee Tamburrini and Karl Newman, the new Infinity team operates from our offices in Peterborough, Market Deeping, South Lincolnshire, supporting clients locally, across the region, and throughout the UK.
We’ve brought together two teams, doubled our expertise, and kept all the things that matter most:
- The personal service
- The people you know and trust
- The simple, stress-free experience you’ve come to rely on
So… what’s changed?
Let’s start with what’s new:
- A bigger team = more capacity, more brains, and more proactive support for your business
- A refreshed brand that reflects our modern, friendly, and forward-thinking approach
- Bigger ambitions, with a vision to grow into a national accountancy group
And here’s what’s staying the same:
Your main point of contact isn’t changing. You’ll continue to work with the same people who know your business inside out — only now, they have even more support around them.
- Your fees won’t change. Everything remains as agreed and will only ever be reviewed at your usual annual renewal.
- Our office isn’t moving. You’ll still find us at Eventus in Market Deeping, with the same open-door approach.
Why we rebranded
This accountancy firm rebrand isn’t about updating a logo or changing colours. It’s about evolving how accountancy feels for you.
Infinity breaks away from traditional accountancy by removing complicated processes and replacing them with clear advice, personalised support, and a proactive approach to business growth.
Our mission is simple:
To give you peace of mind, more time back, and the confidence to focus on what you’re really good at.
What does this mean for you
- Your accounts are in even safer hands
- You benefit from broader expertise and faster response times
- You still get the personal, supportive, no-jargon service you value
Whether you’ve been working with Karl, Aimee, or any member of our now-expanded team, your experience shouldn’t feel any different; in fact, it should feel even better.
This accountancy firm rebrand marks a new chapter, but it’s built on everything our clients already know and trust.
We’re just getting started.
We’ve been blown away by the support we’ve received since launching Infinity Accounting. Whether you’ve worked with us for years or are just joining the family, we’re so glad you’re here.
If you’ve got any questions, need anything clarified, or just want to say hi, we’re always happy to help (with a smile and a brew).
